Don’t be that guy.
Who said B2B has to be boring?
The challenge was to improve the image of the instant coffee offered by Nescafé and, while we were at it, position Nescafé as the best quality/price solution for a company.
Our insight was to remind the facility and purchase manager that he doesn’t want to be “that guy”. You know, the guy who buys terrible coffee, like Barry, the anti-hero of our campaign.
We shot three funny social videos with Barry, made static content and created a landing page. The whole funnel took place on LinkedIn.
Client
Nestlé
Agency
Be Connect
The crush.
Barry is in love with a colleague. Will his bad coffee win her loved one’s heart ?
The client.
An important client is waiting in the meeting room. Let’s hope Barry isn’t around.
The millennial.
Barry hopes he will look cool, bringing bad coffee to the new trainee.
“Damn good coffee.”
Creative Directors
Laurent Righetti & Roberto Salvador
Art Director
Roberto Salvador
Production
Hubble Production