25 years of Lilliputiens is something to celebrate!
For 25 years, Lilliputiens has been a beloved brand among both children and parents, providing a world of delightful surprises for little ones.
As a way to thank the loyal fans, we decided to reintroduce the characters from a fresh and playful new angle and also present the creative mums behind the toy designs.
Client
Lilliputiens
Agency
Be Connect
Awareness.
We developed a short funnel for each toy, starting with an awareness video, where we reintroduced the characters and gave them the opportunity to speak for themselves for the first time! In a cute little video, we asked the characters what they would like for the brand's 25th birthday.
Play.
We put the fans' knowledge to the test by quizzing them about their favorite toys. Can you identify Marius' tattoo design? What is Pablo's favorite food? Are you truly familiar with all of our toy range? Let's find out!
Discover.
We conducted behind-the-scenes interviews with the creative mums who designed each toy and used the audio as a voiceover in a series of videos that showcases them creating the characters.
