Opening of a New Store in Belgium
Even as a cool lingerie brand like Undiz, opening a new store in a large shopping center still requires effort to stand out.
Therefore, how does one generate awareness and drive foot traffic to the new store?
Client
Undiz
Agency
Be Connect
Case video.
Undiz positions itself as cool lingerie, so they deserved a cool idea : the first augmented reality flyer.
Sort of 😉 Customers who matched the transparent flyer to a poster in the store, had the chance to win 1 year of free lingerie. The campaign was a combination of physical and digital elements, including a street activation and social media promotion to announce the flyer competition.
Small local campaign, big success.
On that day, the store exceeded expectations with women making 65% more purchases than the target and welcoming 75% more shoppers than anticipated. Cool.
Art & Creative Director
Roberto Salvador
Production
Hubble Production