Stress, solitude, anxiété… Ne les laissons pas s’installer.
In Belgium, 1 in 4 people face psychological challenges during their life.
Some may struggle in silence, while others may find it difficult to ask for help. This shared experience was at the heart of our mission to raise awareness about mental health.
By encouraging open dialogue and recognizing early signs of distress, we aimed to break barriers and foster well-being for all #parlonsen
Client
Inami/Riziv
Agency
Great
Hero video.
This campaign personifies mental struggles as symbolic monsters, visually showcasing how stress, loneliness, and anxiety follow individuals in everyday life. Through powerful imagery, it urges viewers to recognize these feelings early and take action before they take hold.
Creative Director
Axel Leclere
Creation
Cédric Tielemans & Roberto Salvador
Director
Brice VDH
